WORK HISTORY

Nov 2023 - Now

Marketing Core Lead

Callstack

Content Planning & Creation

• Translating technical insights from developers and sales into high-impact B2B marketing content, ensuring Callstack remains a thought leader in the React ecosystem.

• Planning Callstack’s content calendar and coordinating production with cross-functional teams and contractors; delivering a high-volume monthly output of 5 blog posts, 4 live streams, 1 podcast episode, 2 video tutorials, and 1 webinar, as well as 1 ebook per quarter.

• End-to-end production of Callstack’s podcast, React Universe On Air (+371% Spotify audience growth in 2025), and successfully leading the podcast rebranding process in 2024.

• Coordinating the React Universe Conf studio, managing a crew of 10, and producing over 17 hours of content per event, including talks and interviews.

• Managing the Callstack website roadmap, coordinating cross-functional workflows between Design, Development, and Content teams to ensure a high-performing digital presence.

Operations & Team Management

• Developing and implementing new marketing processes and continuously improving existing ones to scale operations across the organization.

• Setting up and managing the Marketing Notion workspace, authoring 70+ pages of documentation to centralize workflows and preserve company knowledge.

• Onboarding new teammates and conducting 1:1s for a cross-functional team of 5 (designers, content marketers, and contractors) to ensure alignment and professional growth.

• Managing the Marketing Team's pipeline of tasks and leading weekly planning meetings to maintain high delivery momentum.

Strategic Leadership & Financial Oversight

• Reporting production metrics and output velocity directly to the CTO, while analyzing performance reports to propose and implement strategic content improvements.

• Leading the organization-wide Brand Consistency project to ensure 100% brand alignment on assets produced across all departments.

• Overseeing the development of core marketing assets and templates (12 Figma pages, 6 presentation templates) to ensure 100% brand adherence and best-in-class design.

• Managing a seven-figure annual marketing budget and evaluating the infrastructure/tool stack to ensure all spending optimizes team efficiency and aligns with company goals.

Jan 2023 - Nov 2023

Senior Content Marketer

Callstack

• conceptualizing and writing content and designing visual assets for Callstack's website, blog posts, ebooks, social media posts, and newsletter

• overseeing the production of tech content published on Callstack's channels, e.g., blog posts, social media posts, etc.

• managing the creation of Callstack's video content (webinars & courses), from planning, through execution, to promotion

• strategizing and producing written and visual content for all React Native EU channels, from website to social media and newsletter

• producing and promoting The React Native Show podcast

• monitoring and reporting on content marketing KPIsł

Jun 2021 - Dec 2022

Senior Content Marketing Specialist

Merixstudio

• co-creating and executing content strategy aimed as delivering value and driving business results

• strategizing and hosting live sessions featuring Merixstudio’s experts and industry experts

• conducting interviews with Merixstudio’s clients and internal subject-matter experts to best address the target audience’s needs and share insightful knowledge

• managing the creation of and contributing to the long-form content such as reports, ebooks, whitepapers, or pillar pages

• writing a wide range of B2B content, including blog posts, case studies, Behance portfolio pieces, social media copy, ads copy, etc.

• designing and reviewing Merixstudio’s landing pages

• setting up content marketing-oriented processes, writing manuals, and onboarding new teammates

• composing copywriting briefs, managing the work of other content creators, and providing content creation guidance to Merixstudio’s employees who contribute to our blog

• supporting promotion of "Piątki po deployu" and “Piątki przed deployem”

Nov 2019 - Jun 2021

Content Marketing Specialist

Merixstudio

• managing the creation of and contributing to the long-form content such as reports, ebooks, whitepapers, or pillar pages

• writing business- and tech-oriented articles for Merixstudio's blog as well as guest posts

• proofreading and editing articles written by members of different Merixstudio's teams

• proposing new topics for articles, composing copywriting briefs, and managing the work of other content creators

• co-creating and implementing social media strategy

• creating content for Merixstudio's social media (Instagram, Facebook, LinkedIn, Twitter) and tracking its performance

• onboarding new employees

• designing and launching landing pages for candidates and clients

• supporting creation and promotion of "Piątki po deployu" podcast

• supporting internal and external employer branding efforts

Mar 2019 - Current

Freelance translator and interpreter

Self-Employed

I provide translation and interpreting services from English to Polish and the other way round. I specialize in art, culture, humanities, marketing, and IT. As for copywriting, I specialize in IT.

My clients include Musical Theatre in Poznań, Animation Theatre in Poznań, Malta Festival, HR Executive, Elgra Engineering, Nobl9.

Sep 2017 - Dec 2019

Theatre Reviewer

PlaystoSee.com

For over two years, I’ve reviews Polish plays for the English-speaking audience.

Profile

Mar 2019 - Oct 2019

Content Specialist

Apptension

• writing and editing content for Apptension's website and blog

• redesigning website structure (prototyping in Adobe XD) and writing new website content accordingly

• supervising execution of Apptension’s PR strategy

• co-creating company's marketing and employer branding strategies

• supporting internal branding efforts

• managing Apptension's social media profiles (LinkedIn, Facebook, Instagram)

• writing outreach emails in cooperation with Sales Department

Nov 2018 - Mar 2019

Junior Content Marketing Specialist

Fairbox Sp z.o.o

• planning and executing content marketing strategy targeted at the US market

• coordinating the work of copywriters, translators, and graphic designers

• monitoring and analysing SEO trends to improve used marketing strategies

• building Myloview’s brand awareness online

• cooperating with American bloggers and influencers

Sep 2017 - Oct 2018

English Teacher

Enjoy Szkoła Języków Obcych

• teaching groups at all advancement level

• teaching individual learners at A2, B1, and B2 level

• teaching Business English

• performing administrative tasks

Oct 2017 - Sep 2018

PHD Candidate

Uniwersytet im. Adama Mickiewicza w Poznaniu

• teaching EFL Integrated Skills to 1BA students

• giving lectures and presentation to high school students

• organizing "Shakespeare's Day 2018" (screening of 'Lady Macbeth' and performance by WA Shakespeers) in cooperation with Kino Pałacowe

Sep 2016 - Jun 2017

English Teacher

Akces Benefit

• teaching groups and individual learners (teenagers and adults) using Direct Method

Feb 2016 - Jun 2017

Project manager (Culpret)

Student Council of the Faculty of English

Culpret is an independent student initiative operating within the Student Council of the Faculty of English at Adam Mickiewicz University. Our aim is to appeal to pupils, university students, and graduates interested in literature, theatre, and culture of all kinds.

In academic years 2015/2016 and 2016/2017 we organized the following events:

• "Shakespeare's Day at the Faculty of English 2016" - workshops and quizzes for secondary school students and university students,

• "Shakespeare in cinema" - film screenings, lectures (in cooperation with Centrum Kultury Zamek and Kino Pałacowe),

• "Shakespeare's Day at the Faculty of English 2017" - lecture in memory of professor Henryk Zbierski and screening of "Macbeth" (2015) in cooperation with Kino Pałacowe,

• a series of workshops for secondary students and high school students (e.g. Victorian Workshop, History of the Book, Elizabethan Playhouses and Theatre Conventions).

Mar 2017

Interpreter

Model European Union Strasbourg

• simultaneous interpretation of Model European Parliament's proceedings on countering terrorism and third country nationals' access to the internal market (PL-EN, EN-PL)

• consecutive interpretation of Model European Commission proceedings on countering terrorism and third country nationals' access to the internal market (PL-EN, EN-PL)

Mar 2016 - Jun 2016

Marketing Intern

Teatr Muzyczny w Poznaniu

• planning and organizing special events (World Theatre Day "Dotknij Teatru" 2016, "Jesus Christ Superstar" 1050th Anniversary of the Baptism of Poland concert, "The Gipsy Princess" première, Musical Theatre Anniversary Concert)

• developing marketing campaigns

• archiving recordings of plays

• translating documents (EN-PL, PL-EN, DE-PL)

• distributing promotional materials

Jun 2015 - Jun 2016

Theatre Group Coordinator

Malta Festival

• providing guidance to Pieter De Buysser's theatre group (2015) and Pippo Delbono Company (2016)

• organizing photo shoot and interviews with artists

Nov 2015 - Dec 2015

Marketing Intern

Fundacja Malta

• writing newsletter

• updating media contacts database

• updating Malta Festival's youtube channel

• transcribing videos

• graphic designs

Sep 2014 - May 2015

Teaching Assistant

Szkoła Podstawowa nr 5 im. Romualda Traugutta w Poznaniu

• teaching and evaluating primary school students (4th and 6th grade)

EDUCATION

2018 - 2019

postgraduate studies - Public Relations

Uniwersytet im. Adama Mickiewicza w Poznaniu

2017 - 2018

Doctor of Philosophy, Literary Studies

Uniwersytet im. Adama Mickiewicza w Poznaniu

2015 - 2017

Master's degree, English Philology, Interpreter training programme

Uniwersytet im. Adama Mickiewicza w Poznaniu

Grade: 5

Student Council of the Faculty of English (2015/2016), Culture Team
Student Council of the Faculty of English (2016/2017), Representative for Culture

MA thesis: "Polish postdramatic Shakespeare: the cases of Krzysztof Warlikowski, Grzegorz Jarzyna, and Jan Klata"

2012 - 2015

Bachelor's degree, English Philology, Teaching specialization

Uniwersytet im. Adama Mickiewicza w Poznaniu

Grade: 5

BA thesis: 'Role and function of the play within the play in modern theatre on the basis of selected Polish productions of "Hamlet" and "The Taming of the Shrew" '